Pay-per-click or PPC advertising is a great option for a wide range of people and companies. PPC is easy to set up, easy to use, and can be very effective in both the short term and long run.
How to Use Pay-Per-Click Advertising
This is a great advertising method because you, the advertiser, will only pay for the clicks that actually take someone to your site. You are going to set up an ad with an advertising company, Google is a great place to start, the ad is going to be tailored to your company and is going to take the customer directly to your site when they click on it.
You will only pay for the clicks that take someone to your site. Not all clicks are going to cost the same amount of money. You will pay different amounts based on your site, what you are advertising, and what you are trying to do. Facebook Ads, Google Ads, and even Bing Ads are great places to start if you are trying to get your PPC ads off the ground. You will set up the network and then you will pay for each time that someone clicks through to your business.